A Plan Nobody Rereads
Plans that are never revisited quietly become fiction.
Chapter 3 · Planning, Goals, and Strategy
Dr. Norman's Management Memes
A newsletter, every Monday
The index card you actually remember.
Each issue takes one chapter's worth of management research and puts it on a single card: a case, the mechanism behind it, and a question worth asking your own team. Written by Thomas J. Norman, PhD, and published free on LinkedIn. 15 issues so far.
Latest issue
Plans that are never revisited quietly become fiction.
Chapter 3 · Planning, Goals, and Strategy
One chapter of Management: Optimizing Talent for Organizational Effectiveness at a time. The book →
Every management theory you have been handed was somebody's emergency fix. Borrow the fix without the emergency and you are treating a disease your team does not have.
Chapter 2 · The Evolution of Management Thought
George Lucas says he built his museum the way he made his films. Most managers build their teams the same way. They just don't know it.
Chapter 1 · The Five Functions and the DART Model
Twelve issues, one per chapter of Compensation: Rewarding and Retaining Talent, California edition. The book →
If the only explanation for a pay gap is history, you don't have a defense. You have exposure.
Chapter 12 · Designing and Defending a Compensation System
Compensation is usually the largest line in your budget. It is usually the least measured.
Chapter 11 · Measuring Reward System Effectiveness
When ability or opportunity is the constraint, another raise will not move the number. Development will.
Chapter 10 · Teaching and Transforming Talent
Pay gets people in the door. It is recognition that decides whether they stay.
Chapter 9 · Recognition, Retention, and Employee Experience
The part of the paycheck that never shows up in the paycheck is often the reason people stay.
Chapter 8 · Benefits and Total Rewards
An incentive rewards exactly what you measure. Choose the metric like it is the whole strategy, because to your people, it is.
Chapter 7 · Incentive Pay and Performance Management
A pay range is a promise. Stop maintaining it, and the promise breaks quietly.
Chapter 6 · Base Pay Structure and Administration
Lead, lag, or match the market. The mistake is rarely the choice. It is making the choice by accident.
Chapter 5 · Market Pricing and External Competitiveness
Your people are comparing their pay to the desk next to them. Always.
Chapter 4 · Defining Internal Alignment
In California, your pay is already public. Build it to survive the daylight.
Chapter 3 · The California Compensation Environment
There is no one best way to pay. There is only the way that fits.
Chapter 2 · Compensation Strategy, Theory, and Philosophy
Employees do not read your values poster. They read their pay stub.
Chapter 1 · Why Rewarding Talent Matters
The five functions and the DART model, written for the classroom and the floor.
Pay strategy, structure, and the California rules that make design a requirement.
Thomas J. Norman, PhD, is a professor of management at California State University, Dominguez Hills, an executive coach, and the author of two 2026 textbooks. He teaches compensation, management theory, and labor relations, and writes from San Pedro, California.